When pitching to a local business, having a script ready shows you aren’t just a “tech guy”—you’re a marketing partner.
A standard 30-second script should be about 75 words. For a local station like G1NBC, you want a “Community-First” tone.
Here is a template you can use for a local restaurant or auto shop.
G1NBC Commercial Spotlight: 30-Second Script
Client: [Name of Local Business]
Air Date: [Month/Year]
| Time | Visual (What the Roku viewer sees) | Audio (What the viewer hears) |
|---|---|---|
| 0-5s | High-energy shots of the business (e.g., a sizzling pizza or a car on a lift). | [Announcer]: Looking for quality you can trust, right here in our own backyard? |
| 5-15s | Close-up of the owner smiling or working with a customer. G1NBC Logo in the corner. | [Announcer]: [Business Name] has been serving [City Name] for over [X] years. They aren’t just a shop; they’re our neighbors. |
| 15-25s | Wide shot of the storefront or a “Special Offer” graphic with a QR Code. | [Announcer]: From [Specific Service/Dish] to [Specific Service], they get it done right the first time. Mention G1NBC and get 10% off your next visit! |
| 25-30s | Final logo with address, phone number, and website URL. | [Announcer]: [Business Name]. Local. Reliable. Hometown. Visit them at [Address] or online today! |
How to “Level Up” This Script for G1NBC
- The QR Code Strategy: Since you are broadcasting on Roku TV, tell the business owner: “I’ll put a QR code on the screen for the last 10 seconds. Viewers can scan it with their phone from their couch and go straight to your menu.” This is a massive selling point that old-school cable can’t do easily.
- The “Hometown” Tag: Always end the ad by tying it back to your station’s identity. Use a tagline like: “Supporting the businesses that make [City Name] great. You’re watching G1NBC Hometown.”
- The “Owner Voiceover”: If the owner has a great personality, have them read the lines from 5-25s. It builds much more trust in a small town than a professional “radio voice.”
Next Step for You:
Would you like me to help you create a “Rate Sheet”? This is a simple table that shows how much you will charge for 1 month, 6 months, or 1 year of advertising, so you have a professional document to hand them after they see the script.